Plum Practicewear
At Plum Practicewear, I used my skills in print, motion, branding, fashion, and package design to create a wide range of projects. My work helped shape the brand’s gymnastics merchandise with engaging visuals across various mediums.
Gotham Graphic
This typeface project centered around exploring Gotham, aiming to showcase that it’s more than just a font—it’s a powerful design tool. I created a book that delved into the history and cultural relevance of Gotham, while pairing it with bold, expressive visuals to highlight its versatility and strength. The project was a deep dive into typography as both form and function, bringing the font’s personality to life through design.
Trade Floor
Trade Floor, a program dedicated to teaching individuals about the stock market, wanted to elevate their professional image. I developed a cohesive brand identity, designing a sleek logo, apparel, and various print materials to enhance their credibility. My work helped establish a polished and trustworthy visual presence for the group.
Warren FD
A local fire department approached me to design a commemorative logo honoring their years of service. The design was created for use as a patch on their gear and for civilian apparel. I crafted a bold and timeless emblem that reflected their dedication, ensuring it worked seamlessly across both uniforms and merchandise.
Whitney Exhibit
As a passion project, I imagined an exhibit at the Whitney Museum featuring graphic designer Aaron Draplin. To bring this concept to life, I used motion graphics and video editing to create a dynamic short film promoting the event. The project showcased Draplin’s bold design style while capturing the energy of a major museum exhibition.
Insomnia Package Design
Insomnia Hot Sauce was a college design project where I created the full package design for a fictional hot sauce brand. The concept played off the idea of heat-induced sleeplessness, inspiring bold visuals and a high-energy aesthetic. I focused on creating a label that stood out on shelves while communicating the brand’s fiery personality through typography, color, and illustration.
Cup of Joe
Driven by my love of coffee, I created a passion project to explore package design and the rubber hose illustration style. I designed a unique coffee brand concept, blending vintage-inspired visuals with playful, hand-drawn elements. This project allowed me to experiment with branding while refining my packaging and illustration skills.
Graziano Portfolio 